CHAPTER 1 Introduction
1.1 The Hallmarks of Scientific Research (6)
1.2 The Building Blocks of Science in Research (9)
1.3 The Hypothetico-Deductive Method (9)
CHAPTER 2 Process For Applied And Basic Research
2.1 Broad problem area (10)
2.2 Preliminary Data Collection (11)
2.3 Background information on the Organization (12)
2.4 Information on Structural Factors / management Philosophy(12)
2.5 Perceptions, Attitudes and Behavioral Responses (13)
2.6 Literature Survey (15)
2.7 Conducting the literature survey (16)
CHAPTER 3 The Need For Theoretical Framework
3.1 Variables (18)
3.2 Theoretical framework (21)
CHAPTER 4 Experimental Designs
4.1 The Lab Experiment (23)
4.2 Field experiment (27)
CHAPTER 5 Statistical Regression
5.1 Mortality (30)
5.2 Identifying threats to internal validity (30)
5.3 Statistical regression (31)
5.4 Factors affecting external validity (32)
5.5 Types of experimental designs and internal validity (33)
CHAPTER 6 Simulation
CHAPTER 7 Sampling
7.1 Census , Sample Survey, Sample Design (40)
7.2 Implications of Sample Design (41)
7.3 Steps in Sample Design (41)
7.4 Characteristics of a Good Sampling Design (42)
7.5 Different Types of Sample Design (43)
7.6 Unrestricted or simple Random Sampling (44)
7.7 Restricted or Complex Probability Sampling (44)
7.8 Proportionate / Disproportionate SRS (48)
7.9 Single stage or Multi-stage Sampling (49)
7.10 Review of probability Sampling Designs (50)
7.11 Non probability Sampling (50)
7.12 Convenience Sampling (50)
7.13 Purposive Sampling (51)
7.14 Collecting the Data (52)
7.15 Analysis of Data (54)
7.16 Hypothesis Testing (54)
7.17 Generalization and Interpretation (54)
CHAPTER 8 Preparation Of The Report Or The Thesis
8.1 The main text of the report (55)
8.2 Criteria of Good Research (56)
8.3 Problems encountered by researchers in India (57)
CHAPTER 9 Data Collection Method
9.1 Sources Of Data (58)
9.2 Data Collection Method (61)
9.3 Establishing Credibility / Rapport / Motivating Individuals (64)
9.4 Questionnaires (66)
9.5 Other Method Of Data Collection (72)
9.6 Advantages & Disadvantages Of Different Data Collection (73)
9.7 Special Issues In Cross-Cultural Research (75)
CHAPTER 10 Data Analysis And Interpretation
10.1 Getting Data Ready For Analysis (77)
10.2 Data Analysis (79)
10.3 Testing The Goodness Of Data (80)
10.4 Factor Analysis (81)
10.5 Three Important Measures (83)
CHAPTER 11 The Role Of Correlation
11.1 Basic concept in the role of correlation (85)
11.2 Factor loadings (86)
11.3 Evaluating How well the data Fitting (87)
11.4 Problems in using Factor analysis (88)
CHAPTER 12 Cluster Analysis
12.1 What Cluster analysis does (89)
12.2 Distance: A Commonly used Similarity Measure (91)
12.3 Usefulness of Cluster Analysis (92)
CHAPTER 13 The Research Report
13.1 The Research Proposal (94)
13.2 The Report (94)
13.3 Characteristics Of Well-Written Reports (96)
13.4 Integral Parts Of The Report (98)
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